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Football's biggest stage kicks off Thursday. Shakira and Burna Boy open at Azteca. Mexico faces South Africa, and outcome markets are already running hot. Polymarket's World Cup winner contract has cleared $1.6B in cumulative volume, with $280M+ in active liquidity. Daily trading on tournament outcomes is running at $30M. Spain and France are co-favorites at 16% each, with England, Brazil, and Argentina all within striking distance. The backdrop makes it wilder: FIFA controversially handed its official outcome market partnership to ADI Predictstreet over Polymarket, drawing skepticism from the entire crypto community. The on-chain market kept growing anyway. OKX's own take is The Beautiful Game, live now in the OKX app. Free to play with points. Pick your winners across match outcomes, the Golden Boot, or the overall champion across all 104 games. 16.66 BTC in prizes, with 1 BTC for first place. Campaign runs through July 20. 48 teams. One trophy. Who do you think takes it home? #OKXBeautifulGame